The new immersive experience digitally recreates LG’s IFA 2026 exhibition, allowing consumers to explore the booth and discover its latest products from anywhere in the world.
LG Electronics and Trusted Reviews have collaborated to create an immersive digital recreation of LG’s IFA 2026 exhibition, allowing consumers around the world to virtually explore the booth and discover the products and innovations presented in Berlin.
At IFA 2026, an interactive experience captured using advanced LiDAR technology and the world’s first 24K 3D camera will create a highly detailed digital twin of LG’s physical showroom.
Instead of simply viewing images or videos of the show, visitors can freely move around LG’s booth, explore different areas, and interact with hotspots placed throughout the experience.
Each hotspot provides additional information about the products on display, including key features and specifications, creating an interactive product discovery experience that will remain available after IFA closes.
Extending the IFA experience beyond Berlin
IFA remains one of the world’s most important consumer technology shows, but the physical exhibition is only available for a few days to those who can attend in person.
LG’s collaboration with Trusted Reviews explores a new approach to expanding the value and reach of major technology exhibitions.
By preserving LG’s IFA presence digitally, the experience will allow consumers, media, retailers and industry partners around the world to explore the exhibition after the physical booth has been dismantled.
The digital experience is also integrated directly into Trusted Reviews coverage, combining an immersive exhibition environment with independent editorial content and product information.
Dan Michelsondirector of marketing at LG Electronics said: “IFA offers us an incredible opportunity to bring together our latest innovations and allow visitors to experience them first-hand. Working with Trusted Reviews means that the experience doesn’t have to end when the door closes in Berlin. The digital experience gives people around the world the opportunity to explore our IFA show and explore the products and technologies that will be on display at this year’s show.”
Chris Dicker CEO of Candr Media said: “Tech trade shows are extraordinary physical experiences, but traditionally a large part of that experience disappears when the show is over. We wanted to explore how we could change that.
“Combining ultra-high resolution 3D recording with interactive product information and the availability of Trusted Reviews, we have created an experience that allows LG’s IFA booth to live on digitally and our audience to discover the products presented at the show in a completely new way.
“We think this could be an exciting new way for tech brands to extend the impact of big shows well beyond the people who can attend them in person.”
Discover LG at IFA 2026
The interactive LG IFA 2026 experience is now available.
Visitors can explore the entire stand, move between different exhibition areas and select interactive hotspots to learn more about LG’s latest products and innovations.
